The education marketing industry is currently experiencing significant evolution, driven by various factors, including the increasing adoption of digital learning solutions, personalized approaches to education, and a focus on affordability. As the transition to online education accelerates, there is a notable surge in demand for services related to digital marketing, content creation, and online course development.
The education marketing services market size is estimated to grow at a CAGR of 11.21 percent between 2023 and 2028, with the market size projected to increase by USD 51.28 billion. This accelerated growth is attributable to various factors, including the heightened spending on advertising by universities, the growing prominence of digital advertising in educational marketing and the increasing integration of EdTech tools such as AI-powered chatbots, virtual reality experiences, and online learning platforms, enhancing the overall student experience.
In this edition of Education Technology Insights, David Moretti, Senior Director of Digital Marketing & Technology at Columbia Business School, shares insights into how the use of GenAI as a course builder aids in creating courses, materials, and assessments and assists instructional designers in constructing personalized learning paths, delivering relevant and timely lessons. The edition also sheds light on insights from Meghan McNally Travinski, Sr. Marketing Director, at Cadence Education, underlining the potential of AI in Early Education. She stresses the importance of carefully and eagerly shaping a future that embraces technology and values and nurtures enduring human connections. These connections play a vital role in the learning and development of young learners.
We hope this edition helps you find top-tier education marketing companies that can meet your specific requirements and preferences.
